skip to main | skip to sidebar
Consumer Psychology and Expert Business Insight for the Wedding Industry - Think Splendid®

Sunday, December 30, 2012

Splendid Sundays Volume 116

A handful of splendid finds from around the worldwide web:

*Louis Vuitton opened a store in Paris this month wholly devoted to stationery. Other luxe brands are jumping into the world of handwritten notes as well. [Financial Times]

*An increasing number of luxury brands are diversifying by opening hotels. [CNN]

*How airlines in America have bettered their on-time performance. [The Economist]

*The gay marriage law in Maine took effect yesterday, allowing same-sex couples to legally marry. [Washington Post]


Noteworthy from The Splendid Collective:

*The MidWestern US Wedding Market Report is now available!

*I'm hiring! You can find all the info on the wedding job board here.

*A new feature on Think Splendid started this past week. We'll be posting a wedding statistic from Splendid Insights daily at 4 pm EST.

Recent wedding job postings:
Research and Development Internship at The Splendid Collective (Virtual Position)
Sales Manager at Luvchamp Videos (New York, NY)
List an opening for a wedding-related job or internship

Posted by Liene Stevens on Sunday, December 30, 2012
Categories Global Business Trends, Splendid Insights, Wedding Jobs, Wedding Statistics

No comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)


consumer psychology of brides and grooms wedding business blogWelcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse
wedding marketing wedding marketing blog
wedding industry expert wedding business expertwedding expert wedding marketing expert

CONNECT: Email / Twitter / Pinterest
SUBSCRIBE: via a Reader / via Email
marketing for weddings bridal marketing bookwedding marketing bookFor millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

Buy Now on Amazon! / Read the First Chapter Free!
wedding social media wedding marketing resources wedding statistics
best wedding blogs
book club for entrepreneurs
wedding resources
wedding branding and graphic design
wedding business development wedding business advice BUSINESS
Business Development / Business Management / Global Business Trends / Wedding Business Resources

CONSUMER PSYCHOLOGY
Millennials + Gen Y / Consumer Behavior of Brides + Grooms / Consumer Psychology

MARKETING + ADVERTISING
Branding / Wedding Publicity / DIY PR / Online Advertising

LEADERSHIP
Creative Development / Personal Development / Leadership

DIGITAL + SOCIAL MEDIA
Social Media Marketing / Social Media Insights / Social Media Policies / Social Media Metrics + Analytics / Ethics + Legal Issues / Social Media Toolbox / Social Media Guidelines / SEO / Social Media Glossary

SOCIAL PLATFORMS
Blog Marketing / Twitter Marketing / Facebook Marketing / Pinterest Marketing / Google Plus Marketing / Mobile App Marketing / Online Video Marketing / Website Marketing

WEDDINGS
Wedding Marketing / Wedding Industry Insights / Luxury Wedding Marketing / Wedding Infographics / Wedding Industry News + Events / Wedding Statistics
bridal marketing wedding industry insights
 

The Splendid Collective: Think Splendid / Splendid Insights / FindAWeddingJob.com / The Wedding HR Blog / Form + Function / Live Splendid
Think Splendid® is a registered trademark of Splendid Communications. ©2006-2013 The Splendid Collective. All Rights Reserved.
The information presented on this website is for educational purposes and does not constitute legal or contracted advice.