Daily Wedding Stat: Diversity in UK Wedding Media

Tuesday, January 22, 2013

Daily Wedding Stat: Diversity in UK Wedding Media

Daily wedding statistic: 53% of engaged couples in the UK want to see more diversity shown in wedding-related media and only 1% want to see less diversity shown.

Access more wedding statistics and research from Splendid Insights

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Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse

For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

Buy Now on Amazon! / Read the First Chapter Free!