If you've been feeling crazy lately, you're not alone -- your clients today ARE in fact very different than the ones you had just five years ago. I'll be giving a four hour workshop on the millennial generation -- who became the majority wedding client in 2007 and now make up more than 83% of wedding consumers worldwide -- and how they approach weddings. We'll cover why and how this generation is different from Gen X and the Baby Boomers, how their values and worldview impact their decision making and what that means for your business, how they approach money and finances and what that means for bridal marketing and sales, and more. The wedding industry is evolving, not dissolving, and this workshop is designed to arm you with insights to help you stay at the top of your game.
The event will be held at the Cowboys Golf Club from 10 am - 2 pm and includes a light breakfast and lunch. Admission is free for AACWP members (with paid 2013 membership dues) and $75 for non-members.
You can sign up for the event here or for more info, you can email info@aacwp.org. Reservations will be accepted through January 17th, so sign up soon!
Hope to see you there!
PREVIOUSLY:Marketing Weddings to Millennials
Why Millennials Need So Much Praise and Feedback
Welcome to 
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 
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