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Consumer Psychology and Expert Business Insight for the Wedding Industry - Think Splendid®

Sunday, February 3, 2013

Splendid Sundays Volume 121

A handful of splendid finds from around the worldwide web:

*An interview with the chef who catered President's Obama's inaugural luncheon [Obama Foodarama]

*Google explains how it handles police requests for users' data [NPR]

*Jumping on the latest maternity party trend, Sprinkles introduced gender-reveal cupcakes via Twitter this week

*Sitting is the Smoking of Our Generation [Harvard Business Review]

*The 7 Habits of Highly Effective People by Stephen Covey is available for $1.99 on Kindle (normally $11.95) for the month of February.

Noteworthy from The Splendid Collective:

*I'll be speaking in Savannah, GA this Tuesday, February 5th on generational mindset. You can sign up at the door.

Recent wedding job postings:
Full Time Bridal Consultant at Gabriella New York (New York, NY)
Wedding Planner at Be That Bride Events (Beverly Hills, CA)
Video Editor at Alec and T Photography (Los Angeles, CA)
Event Planner Assistant and Office Assistant at Pearl Ambiance Events (Tampa, FL)
"Big Day" Wedding Coordinator at Pink Cloud 9 (Los Angeles, CA)
Editorial Intern at Spitfiregirl (San Francisco, CA)
Graphic Design Intern at Spitfiregirl (San Francisco, CA)
List an opening for a wedding-related job or internship

Posted by Liene Stevens on Sunday, February 03, 2013
Categories Global Business Trends, Splendid News + Press, Splendid Sunday, Wedding Industry News + Events, Wedding Jobs

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consumer psychology of brides and grooms wedding business blogWelcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

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marketing for weddings bridal marketing bookwedding marketing bookFor millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

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CONSUMER PSYCHOLOGY
Millennials + Gen Y / Consumer Behavior of Brides + Grooms / Consumer Psychology

MARKETING + ADVERTISING
Branding / Wedding Publicity / DIY PR / Online Advertising

LEADERSHIP
Creative Development / Personal Development / Leadership

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SOCIAL PLATFORMS
Blog Marketing / Twitter Marketing / Facebook Marketing / Pinterest Marketing / Google Plus Marketing / Mobile App Marketing / Online Video Marketing / Website Marketing

WEDDINGS
Wedding Marketing / Wedding Industry Insights / Luxury Wedding Marketing / Wedding Infographics / Wedding Industry News + Events / Wedding Statistics
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