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Consumer Psychology and Expert Business Insight for the Wedding Industry - Think Splendid®

Sunday, February 17, 2013

Splendid Sundays Volume 123

A handful of splendid finds from around the worldwide web:

*Preston Bailey and Theo Bleckmann were married this past week. [The New York Times]

*76% of tech startups acquired in 2012 had not raised any venture capital and had bootstrapped instead. [The Next Web]

*A six year old's take on facing your fears and making the most out of life.

*Chanel is expanding its historic Rue Cambon store in Paris. [Luxuo]

Noteworthy from The Splendid Collective:

*I was interviewed for Huffington Post Canada on Gen Y couples who choose to marry before age 25 when the rest of millennials are waiting longer.

Recent wedding job postings:
Assistant Designer/Production Manager at DBY Invitations (Schaumburg, IL)
Photography Studio Intern at Zoom Photography (San Francisco, CA)
Photography Intern at Moss + Isaac (Sunnyside, NY)
Event Coordinator Assistant at Tim Duncan Events (Atlanta, GA)
List an opening for a wedding-related job or internship

Posted by Liene Stevens on Sunday, February 17, 2013
Categories Consumer Behavior of Brides + Grooms, Global Business Trends, Personal Development, Splendid News + Press, Splendid Sunday, Wedding Jobs

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consumer psychology of brides and grooms wedding business blogWelcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.

photo by averyhouse
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marketing for weddings bridal marketing bookwedding marketing bookFor millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.

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Business Development / Business Management / Global Business Trends / Wedding Business Resources

CONSUMER PSYCHOLOGY
Millennials + Gen Y / Consumer Behavior of Brides + Grooms / Consumer Psychology

MARKETING + ADVERTISING
Branding / Wedding Publicity / DIY PR / Online Advertising

LEADERSHIP
Creative Development / Personal Development / Leadership

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SOCIAL PLATFORMS
Blog Marketing / Twitter Marketing / Facebook Marketing / Pinterest Marketing / Google Plus Marketing / Mobile App Marketing / Online Video Marketing / Website Marketing

WEDDINGS
Wedding Marketing / Wedding Industry Insights / Luxury Wedding Marketing / Wedding Infographics / Wedding Industry News + Events / Wedding Statistics
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