If you're considering aligning with a company, look at the person at the top. Are they committed to putting people first and
treating them with dignity? How do they handle tough choices? Do they push back until an original concept is born or are they okay with knocking people off?
How are they at listening? Are they committed to
being life-long learners? How do they treat other people's assistants? Do they
write others off based on an assumption or do they actively practice conflict resolution? Do they blog a message of integrity but then encourage you to take an unethical opportunity just because it's lucrative?
No one's perfect, but if a person treats you well yet consistently treats others poorly, take that to heart. A fish rots from the head down. It doesn't matter who a company's advisors are, where their funding comes from, what their process looks like or how many stellar employees they have -- the person at the top is the one who drives company culture and the one you are actually tying yourself to. Choose wisely.
Welcome to Think Splendid! My name is Liene and I'm an author, speaker and expert on the intersection of business and consumer behavior for the wedding and lifestyle industries. Specializing in consumer psychology, with a current focus on the millennial generation, I study, analyze and forecast what makes people tick and why they make the decisions they do. A professional highlight was learning that some of my research is now being taught as part of the MBA curriculum at two major U.S. universities. I believe social media is a return to old-fashioned conversations rather than a race to keep up with the next big thing and I'm a big fan of the question "why?" -- it doesn't get asked enough.
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
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