2012 Wedding Budget StatisticsFriday, March 22, 2013
All four budget segment reports for the 2012 Global Wedding Study are now available from Splendid Insights! The four budget segments are:
Economical ($10,000 or less, not including honeymoon)
Standard ($11,000 - $30,000, not including honeymoon)
Premium ($31,000 - $95,000, not including honeymoon)
Luxury ($96,000 or greater, not including honeymoon)
These reports segmented by wedding cost statistics are helpful in learning what couples prioritize in their wedding planning in the particular budget segment you work with. They are also helpful for noting differences in the segment you may currently work with and one you might be hoping to move into. While many people dream of targeting the higher end of the market, if you are planning on developing or licensing a product line at some point, then the Economical and Standard markets are the ones to pay close attention to.
The wedding budget reports, along with the 2012 general report can be purchased here. We will be releasing country and regional reports as well as style reports soon.