Splendid Sundays Volume 164Sunday, January 11, 2015
A handful of splendid finds from around the worldwide web:
|Joan Didion for Céline|
Menswear company Bonobos has launched Groomshop to help men find stylish suits for weddings. "Grooms can book an appointment with a dedicated stylist at any Guideshop location for a private fitting with their groomsmen to coordinate suiting styles for any dress code (with free beer)." [Racked]
A Mile Wide, An Inch Deep: Ev Williams on Instagram vs Twitter and looking at the right metrics when running a business. "Ask any junior high student which rectangle is bigger, one that is three inches wide or one that is two-and-a-half inches wide, and they’ll tell you it’s a nonsensical question unless they have more information — specifically, the height." [Medium]
I won't be doing the Splendid Book Club this year, but I will be reading along with A Year of Books that Mark Zuckerberg has launched. The first book is The End of Power by Moisés Naím.
Noteworthy from The Splendid Collective:
The 2015 Global Wedding Study General Report from Splendid Insights was released this past week. This report includes insights from nearly 16,000 brides and grooms from around the world who tied the knot in 2014. Because The Splendid Collective is not a media company and doesn't have a financial bias tied to the study's results (for example, we don't sell ads and don't need to convince you web is better than print or vice versa), the insights are presented in an unbiased format so that you can evaluate them for your own company and integrate them into your business and marketing strategies in a way that makes sense for you.
The 2015 Luxury Wedding Market Report was also released this week. This report presents insights from the luxury segment of the global wedding industry, which Splendid Insights defines as wedding budgets of $96,000 or greater, not including the honeymoon.
An important note on how the budget segment names were selected: Several years ago when my research assistant and I were deciding how to slice the wedding data in relation to budget spend, we decided on four segments: Economical ($10,000 or less), Standard ($11,000 - $30,000), Premium ($31,000 - $95,000) and Luxury ($96,000 or greater). These segments give a more accurate picture at what couples who are spending different amounts value and are looking for in their wedding planning process than simply lumping budgets into two categories: average and luxury.
We also wanted to name the segments with terms that were not demeaning to a couple's financial choices. Describing a wedding as "average" is a slap in the face to the couple who spent just as many hours dreaming of their perfect day as another couple who may have spent more. We also wanted to stay away from the term "low-budget." $10,000 is a lot of money, no matter your household income. If someone chooses to spend less on a wedding than someone else does, we as an industry shouldn't be turning that into some type of wedding caste system.
Every wedding budget has a story — some couples pay for their weddings entirely themselves (and we actually saw an increase of this in 2014), some are paid for by parents who have been socking money away every month since the day the doctor told them their baby was a girl, and so on. How we talk about budgets in the wedding industry matters, and we tried to choose words that were respectful of the different choices we see every day.
You can purchase the 2015 Global Wedding Study General Report here and the 2015 Luxury Wedding Market Report here.