Anticipating the Unspoken

Friday, December 18, 2015

No one is a mind reader, but getting better at anticipating questions and unspoken expectations is a sure fire way to increase positive word of mouth for your brand.

People don't know what they don't know. If you choose to be a slave to the literal, to only that which is spelled out, your competition wins. If you can answer a client's unspoken questions before they're asked, you win.

Originally published August 2012

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