Pricing Strategy for Wedding PlannersTuesday, January 26, 2016
Last week, Xochitl Gonzalez, a wedding planner based in New York, shared a conversation she and Brooke Keegan, a wedding planner based in Southern California and one of Think Splendid's 16 Wedding Professionals To Watch in 2016, had about Brooke's pricing strategy. A while back, Brooke switched her pricing from a flat fee to a percentage with a $30,000 fee minimum — something out of the norm for her city. You can read more about how she did that here on Xochitl's blog.
Yesterday, Xochitl and Brooke hosted a Google Hangout to talk more about how Brooke makes this work and share a bit of the back story of why she decided to go this route. If evaluating your pricing structure is on your to-do list for 2016, I recommend hearing what these two women have to say on the topic. You can watch the video on Xochitl's blog or on YouTube. I've also embedded it below for those of you who prefer to view this via email. The video starts with some technical adjusting, so skip ahead to around 2.27 for the beginning of the conversation.