The Impact of WordsFriday, February 12, 2016
We all know the deadliest words and for the most part have scrubbed them from our vocabulary: "We've never done it that way."
This sentiment manifests itself though in other equally deadly phrases including "you can only" statements: "You can only reach wedding guests through the bride. It's impossible to market to them without reaching her first."
Another success killer? "That's just how it is in __________" (fill in the blank with your city).
Your words carry life, if you let them.
Originally published January 2012