The Impact of Words

Friday, February 12, 2016

We all know the deadliest words and for the most part have scrubbed them from our vocabulary: "We've never done it that way." 

This sentiment manifests itself though in other equally deadly phrases including "you can only" statements: "You can only reach wedding guests through the bride. It's impossible to market to them without reaching her first."

Another success killer? "That's just how it is in __________" (fill in the blank with your city).

Your words carry life, if you let them.

Originally published January 2012

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