Successful StorytellingWednesday, June 01, 2016
A client doesn't hire you just because they heard your story.
A client hires you because they believe your story will help make their own story better in some way.
Stories drive marketing and stories are what sell, but make no mistake: when it comes to these things your story is never really about you.
If you want your storytelling to succeed, try a little less me and a lot more here's how life can be easier/simpler/better/more joyous/more memorable.
Originally published July 2013