The Cost of Comparison

Thursday, September 08, 2016

In case you are keeping notes on the type of coffee I like, I prefer lattes, either hot or iced, no sugar added. The milk used can be any version – skim, 1%, or 2% – just not soy.

Invariably I run into a barista who upon hearing my order will shoot me a look of disdain and matter of factly announce that soy milk is the healthier choice.

"No, thank you," I reply, "the regular milk is fine."

This is followed with an emo-meets-birkenstock eye roll and sigh of disgust from the barista at my decision.

The fact is that I am allergic to soy. I can have trace amounts of it and I reserve those for sushi – a food I don't get to indulge in nearly as often as I'd like because of this.  Anything more than a tiny amount of soy and I can end up in the emergency room.

Moral of the story: what is healthy for you may not be healthy for me. This applies to businesses and social media as well.

The moment someone says "Everyone needs to do such and such," or "The ONLY way to do this is," grab the entire saltshaker, because you're going to need much more than just a grain.

Originally published October 2009

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