Comments on Wedding Marketing and Development for the Bridal Industry - Think Splendid®: Page Views, Unique Visitors and Online Advertising...

Hi Liene, This is a great breakdown of the CPM me...

2009-10-29T10:05:48.674-04:00

Hi Liene,

This is a great breakdown of the CPM method as well as UMVs vs. page views. As I've mentioned, I work at a digital PR and marketing agency and while I handle PR, many bloggers respond to my pitches with advertising requests. I understand and applaud their desire to ask because, as a blogger, I know the importance of advertising. However, bloggers frequently provide massively inflated numbers for their UMVs and page views so my advice is that site owners check their statistics on Compete.com, Alexa.com, and Google Analytics. Most companies take the data from Compete and Alexa and plug it into a very detailed formula to ensure the numbers are not inflated. If a the data a blogger gives in terms of UMVs and page views accurately reflects the site's "score" from the formula, companies are more likely to further investigate if it will be a viable buy-in.

I hope that helps some of your readers as they go out and seek advertising!

Best,
Meg

This was very informative as per usual! Thanks Lie...

2009-10-27T20:58:48.179-04:00

This was very informative as per usual! Thanks Liene. Still trying to figure out if Wordpress Blog stats provides unique visitors info? Anyone know the answer to that?

That's for responding Liene!

2009-10-27T20:21:51.504-04:00

That's for responding Liene!

Ashley, I would recommend using both unique visito...

2009-10-27T12:52:33.326-04:00

Ashley, I would recommend using both unique visitor and page view stats in your media kits or sales approaches or better yet, create a customized media kit for each advertiser and use whichever meets their advertising needs and goals.

As far as getting advertisers, there is no harm in asking if people are not yet approaching you as often as you'd like. Be prepared for rejection, but the "you have not because you ask not" principle is always in play.

I use unique visitor count when talking to adverti...

2009-10-27T10:42:50.728-04:00

I use unique visitor count when talking to advertisers, but I might need to start using page views.

How do you recommend getting advertisers? Do you wait for them to come to you or do you go to them?