Comments on Wedding Marketing and Development for the Bridal Industry - Think Splendid®: Preferred Vendor Directories and The New FTC Regul...

Yes, in regards to Jessica's question, can you...

2009-12-07T12:59:28.413-05:00

Yes, in regards to Jessica's question, can you provide us examples of how to post these disclosures in regards to affiliates, to people advertising on your website, etc.

Thanks.

Thanks for the info! I think a few others have as...

2009-11-22T12:40:02.898-05:00

Thanks for the info! I think a few others have asked, but do you have any ideas/recommendations on how to post this disclosure?

Thanks so much for sharing this with us, Liene, ve...

2009-11-17T15:07:19.045-05:00

Thanks so much for sharing this with us, Liene, very important info!

I was just referred to your informative and well-w...

2009-11-12T14:50:57.176-05:00

I was just referred to your informative and well-written blog by a friend - I'm excited about this news about the FTC regulations and how it might level the playing field (assuming that consumers will read the finer print, which may be a big assumption). Thanks so much this resource!

Hi Liene, I would love to hear how best to disclos...

2009-11-06T23:47:04.113-05:00

Hi Liene,
I would love to hear how best to disclose this info?

and also, what about if we participate in any affiliate programs, such as minted.com.
Thanks!

Awesome! It's about time. Now, if we can just ...

2009-11-04T16:23:36.267-05:00

Awesome! It's about time. Now, if we can just extend these rules to the federal government...

I went through a parallel version of this in my pr...

2009-11-03T22:08:34.903-05:00

I went through a parallel version of this in my previous job when I worked in the student lending industry. Some of you may remember when the Attorney General of New York State, Andrew Cuomo, led a campaign to uncover "kick backs" in the student loan industry as they related to Preferred Lender Lists and other printed materials. Ultimately, it was business as usual for those of us who had always adhered to an ethical code of conduct and I think it will be the same in this instance as well.

Fabulous post, Liene... I am SO excited to see wh...

2009-11-03T21:03:46.960-05:00

Fabulous post, Liene... I am SO excited to see what happens when the new rules go into effect. We've been approached by dozens of blogs and magazines offering "Awardvertisements" and we've always declined. To me, there are few things more despicable than pretending a paid advertisement is some sort of accolade. Here's to a little bit of honesty, just in time for the holidays!

Hi Liene, yes, I would love to know your thoughts ...

2009-11-03T19:10:52.429-05:00

Hi Liene, yes, I would love to know your thoughts on the best ways to disclose this information tastefully...any suggestions?

Wow, go transparency! I'm glad the FTC is real...

2009-11-03T19:09:00.160-05:00

Wow, go transparency! I'm glad the FTC is realizing there is a problem and is doing their best to keep up with the times. Hopefully brides will be a little more discerning when they are comparing "preferred" lists from now on. Thanks for sharing this, Liene!

Weehoo!! SO excited about this! Finally!

2009-11-03T18:45:12.604-05:00

Weehoo!! SO excited about this! Finally!

What is the most appropriate way to disclose that ...

2009-11-03T14:54:40.223-05:00

What is the most appropriate way to disclose that information? Does it need to be visible at all time near the badge?

Interesting! How did this come to be?

2009-11-03T13:58:57.491-05:00

Interesting! How did this come to be?

What if you are a "registered" vendor? M...

2009-11-03T11:34:08.014-05:00

What if you are a "registered" vendor? Meaning, you are part of their database but did not pay for a premier vendor spot?

i'm thrilled about the new transparency rules!...

2009-11-03T10:17:05.898-05:00

i'm thrilled about the new transparency rules!

I totally understand the the disclosure issue with...

2009-11-03T09:48:21.860-05:00

I totally understand the the disclosure issue with regards to a website or blog but does this mean if you say you like a particular vendor and/or product on Twitter or Facebook and they advertise with you it needs to be disclosed. Don't think I can do that in 140 characters. Your thoughts?