tag:blogger.com,1999:blog-2570333021319048714.post6298949869221505266..comments2009-03-26T14:45:04.502-04:00Liene Stevenshttp://www.blogger.com/profile/05812263116830372177noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2570333021319048714.post-81454832405665086762009-02-20T19:16:00.000-05:002009-02-20T19:16:00.000-05:00Thank you all for your comments, I'm glad you enjoyed the series.<BR/><BR/>Brian: you're doing it right with the landing pages! Have you converted sold the cost per SOLD client yet with that advertising? That's when you'll really see if it's working to impact your bottom line.<BR/><BR/>Internet advertising is really tricky, perhaps a follow up article sometime?saundra, event engineerhttp://www.blogger.com/profile/11620029407336213133noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-49615185495543166972009-02-20T14:08:00.000-05:002009-02-20T14:08:00.000-05:00Great tips Saundra! I especially appreciate the cost per client idea. I think I'm going to start thinking of it that way. I've always had a problem with those wedding websites and their generic demographics but asking by zip code is a great idea.Vicky @ Event Accomplishedhttp://eventaccomplished.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-16252787037408034082009-02-20T11:47:00.000-05:002009-02-20T11:47:00.000-05:00We started to use Google analytics and custom landing pages. This really helped us see what online campaigns are working best.<BR/><BR/>Surprisingly when you factor cost per click our conversions on Facebook advertising are close to out performing google adwords!<BR/><BR/>Great post too, can't wait for part 2!Brian @ The Photobooth Companyhttp://www.blogger.com/profile/09638466109642530117noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-15973837537398659372009-02-20T10:58:00.000-05:002009-02-20T10:58:00.000-05:00Thank you for a great post! This is quite informative. I need go back to my marketing plan and re-evaluate.Adizathttp://www.blogger.com/profile/06132936541844463205noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-64919210336063793042009-02-19T19:54:00.000-05:002009-02-19T19:54:00.000-05:00Thanks for the information Saundra! It gave me a different way to think about the cost.Nicole Scott-Tatehttp://www.blogger.com/profile/04352398010416370796noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-78222446459294514092009-02-19T17:52:00.000-05:002009-02-19T17:52:00.000-05:00This is exceptional! Thank you so very very much!simonenoreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-72156026148781193792009-02-19T13:43:00.000-05:002009-02-19T13:43:00.000-05:00Great Article! I can't wait to hear more from you at Eventology!April {April Foster Events}http://www.blogger.com/profile/06832842583862937684noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-85672395406841727062009-02-19T11:31:00.000-05:002009-02-19T11:31:00.000-05:00Truly a great post. It put how I view advertising for my company in a whole new perspective. Can't wait to read part 2.Lisa Michellehttp://www.blogger.com/profile/15022704222097110270noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-26516862536700368752009-02-19T10:42:00.000-05:002009-02-19T10:42:00.000-05:00Very helpful post on advertising! Thanks Saundra for sharing your expertise!!A. Latricehttp://www.blogger.com/profile/09089658939367743680noreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-24094276952582011812009-02-19T10:03:00.000-05:002009-02-19T10:03:00.000-05:00Thank you so much for explaining this. It is so helpful and one of my favorite posts yet on the Smart Planner.Debbie Orwathttp://www.savethedateevents.comnoreply@blogger.comtag:blogger.com,1999:blog-2570333021319048714.post-58483450729968182072009-02-19T09:10:00.000-05:002009-02-19T09:10:00.000-05:00Very interesting. Thanks for sharing Saundra.ishahttp://www.blogger.com/profile/00592269671905034697noreply@blogger.com