Luxury Wedding Business Advice – Think Splendid®

Margin + Well-Being

The Business of Luxury Weddings

FROM THINK SPLENDID

wedding-business-expert

Welcome! My name is Liene and I’m the founder and CEO of Think Splendid.

We solve the complex challenges that industry leaders, luxury brands, and tourism destinations encounter in the $1.3 trillion global wedding market.

Ask Liene

Have a question on a sticky client issue, running a wedding company, or navigating the challenges that come with success?

Liene is happy to weigh in with her trademark compassionate yet no-nonsense advice.

To submit a question to our Wedding Pro Q+A column, send us an email. We’ll keep you anonymous.

Wedding Pro Q+A

Should I Let a Wedding Planner Require I Shoot Film?

My Bride Cut Her Budget Due to the Recession and Wants to Change My Minimums. What Do I Do?

Are the "Best Wedding Planners" Lists Legitimate?

My Clients' Expectations Are Through the Roof. Where Is the Line?

Should I Close My Wedding Business?

Should I Lower My Wedding Prices Because of the Economy?

How Do I Remain Confident for Potential Wedding Clients?

How Can I Create Additional Streams of Income?

Archives

Home to the first-ever wedding industry business blog, we have thousands of posts for you to binge.

POPULAR

Price Fixing and Collusion in the Wedding Industry

How Much Should You Charge For Speaking Engagements?

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The Reality of Being a Celebrity Wedding Professional

Racism in the Wedding Industry

Should I Close My Wedding Business?

Should I Work for Exposure?

30 Questions That Will Give You Clarity

The Biggest Pricing Mistake Wedding Pros Make

Wedding Marketing

How To Use TikTok: Everything You Need to Know as a Wedding Pro

3 Ways This Psychological Bias Impacts Your Wedding Sales

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Wedding Marketing To Focus On for Real Results

Staying Top of Mind in the Wedding Industry

Why Getting Published Doesn't Help Your Wedding SEO

How To Get More Wedding Inquiries

How Your Wedding Marketing Copy is Costing You Sales

Generosity

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The Two Traits You'll Need Working in the Wedding Industry

8 Things To Consider When You Give Back

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Being Generous When You Think You Can't

How to Become More Generous In Your Everyday Life

YouTube

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Marcy Blum on Why She Changed Her Wedding Pricing Model After 30 Years

RedBliss Design on Dealing with Copycats in Business

Joy Proctor on Not Being Pigeonholed as a Celebrity Wedding Designer

Jes Gordon on Cutting $125k in Monthly Overhead to Save Her Events Business

Splendid Archives

Creativity
Leadership
Living a Better Life
Public Speaking Tips
Think Splendid TV
Wedding Business Tips
Wedding Pro Q and A
Wedding Statistics

Wedding Research

Book more weddings with the unbiased wedding market reports from our sister company, Splendid Insights.

Wedding Market Research

2024 Ultra Luxury Wedding Market Report (Budgets of $500k+)

2024 Ultra Luxury Wedding Market Report (Budgets of $500k+)

2024 Luxury Wedding Market Report (Budgets of $96,000 - $500,000)

2024 Luxury Wedding Market Report (Budgets of $96,000 - $500,000)

Resources

Virtual Coworking

BEST BUSINESS BOOKS

OFFICE ESSENTIALS

LIENE'S FAVES ON AMAZON

Accolades

Wedding Expert

"I thoroughly enjoyed your presentation! You were absolutely correct about it all . . . I’ve been telling everyone to hire you!"

COLIN COWIE
Celebrity Event Designer

"Thank you for speaking authentically and not just providing fluff. Thank you for attending the sessions and engaging . . . it was truly a pleasure having you in Johannesburg."

JACQUELINE NWOBU
Founder Munaluchi Bridal Magazine & Coterie Retreat

"You were worth every single penny! I would have paid double!"

MARCY BLUM
Luxury Wedding Planner

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"I recently booked a wedding that is literally 180x what I charged for my first wedding almost ten years ago. I have a business AND a life . . . you truly do help people succeed!"

STEFANIE MILES
Destination Wedding Planner

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THE FINE PRINT
We are professional consultants, but we may not be yours. Any information we provide through our site is for general informational and educational purposes only.

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What We Do

WEDDING BUSINESS STRATEGY
Keynote Speaking
Wedding Business Consulting
Wedding Statistics + Research

WEDDING BUSINESS CASE STUDIES
Luxury Florist Operations
Hospitality Wedding Revenue
Destination Wedding Venue Marketing

Resources

WEDDING MARKET RESEARCH
Global Wedding Market
Luxury Wedding Market
Ultra-Luxury Wedding Market

BUSINESS OF LUXURY WEDDINGS
Wedding Pro Q+A
Wedding Business Tips
Pricing for Wedding Pros

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