14 Common Marketing Words That Actually Cost You Sales

Here are fourteen commonly used words in marketing that have been proven to increase distrust and skepticism in potential clients, resulting in fewer sales:

  • Innovative
  • Amazing
  • Ultimate
  • Premiere
  • Solutions
  • Turnkey
  • Unbeatable
  • Unique
  • Revolutionary
  • Synergy
  • Proactive
  • Outside the box
  • Integrated
  • Strive

If you feel like you're overselling when you're writing your marketing copy, you probably are. Own your success and expertise, don't overstate it.

Originally published February 2013