Canada Wedding Statistics

2018 Wedding Statistics From Splendid Insights

The 2018 Wedding Market Reports from Splendid Insights are now available!

There are 17 reports to choose from, including wedding research by country, U.S. state region, wedding budget range, the Indie wedding market, and the same-sex wedding market.

Here are some things to know about this year's wedding market reports:

  • We've changed how we define wedding budgets and have added two new segments: Intimate Weddings with budgets of $1,000 or less (think courthouse weddings or intimate elopements) as well as Ultra Luxury Weddings with budgets of $500,000 or higher. This allows us to take a deeper dive into how people at both ends of the budget spectrum plan for their day.

    Some related good news: luxury wedding spending is climbing back up after having dropped in 2016.

  • One business-related New Year's Resolution that should be on everyone's list is a commitment to stepping up their game in relation to client experience and communication. 91% of couples say that getting an email response within 24 hours or less matters when deciding who to hire, and over half (52%) rank it as "very important."

    Yes, Amazon Prime has raised the bar for every business – big or small – by changing consumer expectations on service with their super fast two-day shipping . . . and that genie is not going back in the bottle.

    Clients may be okay with you taking a little longer with your artistic process, but they are not okay with a slower admin process. Before you blame losing potential clients on price or an uncertain political climate, check your workflow and systems for areas you can improve in.

  • This is the first year we've had Generation Z-ers (born 2001 or later) who are legally married participate in our survey. Yep, just when you began to wrap your head around how millennials plan their weddings, a new group is entering adulthood and starting to get married – and they are very different.

  • While Pinterest and forum boards are still the most popular social media platforms for wedding planning (67% and 59%, respectively), Instagram jumped from fifth to third place, with 58% of brides or grooms (up from 24%) using it to plan their day.

You can download the 2018 Wedding Market Reports by visiting, or clicking the button below.

Image by Nancy Ray Photography, the official photography partner of Splendid Insights.

Canada Wedding Statistics + The First Ever Ultra Luxury Wedding Market Report

The 2017 Canadian Wedding Market Report is now available on Splendid Insights! It includes insights and statistics from real couples in Canada who tied the knot in 2016. You can download it instantly here.

We've also added two new reports to our budget segment reports: The Ultra Luxury Wedding Market Report (budgets of $500,000 or more) and the Intimate Wedding Market Report (budgets of $1000 or less). These two reports will be available soon – you can sign up for the waiting list at their respective pages (Ultra Luxury Weddings and Intimate Weddings).

While the luxury wedding segment is defined as wedding budgets of $96,000 or more, we've been asked over the years to take a look at the high-end of luxury wedding budgets. We've defined ultra luxury weddings as those with budgets of half a million dollars or more and we're happy to now make these insights available to you for the first time ever. You can join the waiting list here to be the first to know when this report is released.

In addition, we wanted to share insights and statistics on couples who have meaningful weddings but may choose to spend significantly less than others. It's important to remember that when you see that the average wedding budget is $30,000ish (give or take a couple thousand depending on the year), that elopements, city hall weddings, or people spending $75 on a marriage license and having a friend officiate are included in this number. We created the Intimate Wedding Market Report to focus on wedding budgets of $1000 or less, to take a look at what these couples value when it comes to their wedding planning. If you supplement your main wedding income with elopement services, this report is the one for you. You can join the waiting list here to be the first to know when this report is released.

You can download the 2017 Canadian Wedding Market Report here or choose from over 16 other wedding market reports here.

Photo by Nancy Ray