13 Words to Delete From Your Website

How your marketing copy is costing you sales.

Photo by    Cameron Clark

Photo by Cameron Clark

Here are thirteen commonly used words in marketing that have been proven to increase distrust and skepticism in potential clients, resulting in fewer sales:

  • Innovative

  • Amazing

  • Ultimate

  • Premier

  • Turnkey

  • Unbeatable

  • Unique

  • Revolutionary

  • Synergy

  • Proactive

  • Outside the box

  • Integrated

  • Strive

If you feel like you're overselling when you're writing your marketing copy, you probably are. Own your success and expertise, don't overstate it.


Originally published February 2013