I referenced so much of the talk you gave on millennials for my business plan and believe it all to be so on point. I jumped off a cliff when I opened and had no idea what to expect. I never dreamed of the sales we would have. My husband — the financial analyst — helped us forecast for the first three years and we blew everything out of the water. In less than four months our gross was over six figures and we sell ice cream for $3.50! I am having the best sort of problems.