Friday, January 27, 2012

On Delegating Tasks

When you delegate a task, you have to allow for the possibility that people may royally mess it up.

This isn't a valid excuse for not delegating.



wedding marketing articles
Valid Stubbornness vs Ego Stubbornness
How To Improve Your Clients' Experience

Thursday, January 26, 2012

The Impact of Words

We all know the deadliest words and for the most part have scrubbed them from our vocabulary: "We've never done it that way." 

This sentiment manifests itself though in other equally deadly phrases including "you can only" statements: "You can only reach wedding guests through the bride. It's impossible to market to them without reaching her first."

Another success killer? "That's just how it is in __________" (fill in the blank with your city).

Your words carry life, if you let them.



wedding marketing articles
Transparency in Social Media
Online Communication Etiquette

Wednesday, January 25, 2012

Serving the Bigger Picture

The last photo my family has of my grandparents before they both passed away is from a wedding. It's a pretty boring photograph as far as images go, but because of the people in it, it's the one hanging in all of our homes. We're fortunate to have that boring yet special photo because the photographer recognized the value of the bigger picture.

How does what you do serve the bigger picture?

Hint: the bigger picture is never the wedding.



wedding marketing articles
On Assuming the Worst
The Ebb and Flow

Tuesday, January 24, 2012

Simple Solutions

We often overlook or dismiss the simple solutions because they seem, well, too simple. So we spend time and money making things more complex. The more bells and whistles, the better. After all, we get what we pay for, right?

An expensive software program with to-do lists and mind maps and alarms to remind us to stop procrastipinning and procrastitweeting and to get back to work. Yes! Surely this will be the program that turns our lives around and helps us achieve our goals!

Or maybe we just need a notebook and a pen to jot down our goals and the steps we took towards them each day.

Simple almost always trumps complex. If you don't seem to be accomplishing what you'd like to, try simplifying your process. You might be surprised at the clarity that shows up once the distractions are gone.



wedding marketing articles
The Cost of Comparison
Marketing to the High-End Bride

Monday, January 23, 2012

When Things Go Right

We tend to notice when things go wrong. Out of dozens of flights, we remember the one where the airline lost our luggage. Out of hundreds of visits to restaurants, we remember the one with the lukewarm rather than hot dish. Out of thousands of phone calls, we remember the ones that were dropped.

What if this week we made a note of everything that goes right? Doing so requires actively pay attention, developing an acute awareness of the world around us. I'm curious to learn what else we'll start noticing when we stop taking our daily routines for granted.



wedding marketing articles
Zen and the Art of Social Media
Four Ways a Blog Can Help Your Business

Sunday, January 22, 2012

Saturday, January 21, 2012

Failures of Design

Clutter and overload are not an attribute of information they are failures of design. -- Edward Tufte