
Saturday, May 18, 2013
Tuesday, May 14, 2013
When Brands Derail
When brands go off course, it's usually not because of one circumstance that can be pinpointed. Instead, it's a slippery slope of seemingly minor decisions and inconsequential actions. A cranky reply here, an apathetic "good enough" there -- all of these add up over time.
The math associated is where it turns unfair, because instead of adding up one by one, it functions like compound interest. Out of nowhere a major, brand-threatening problem appears, but in reality it was there all along, growing exponentially larger under an unfocused eye.
The converse is true as well: seemingly minor decisions and inconsequential actions -- done well, done right -- multiply quickly. The math here is the same, but this time it's what your competition calls your "lucky break."
The math associated is where it turns unfair, because instead of adding up one by one, it functions like compound interest. Out of nowhere a major, brand-threatening problem appears, but in reality it was there all along, growing exponentially larger under an unfocused eye.
The converse is true as well: seemingly minor decisions and inconsequential actions -- done well, done right -- multiply quickly. The math here is the same, but this time it's what your competition calls your "lucky break."
Categories
Wedding Business Branding,
Wedding Marketing
Sunday, May 12, 2013
Splendid Sundays Volume 134
A handful of splendid finds from around the worldwide web:
*How did poetry become an essential part of American wedding ceremonies? [Poetry Foundation]
*UNICEF asks people to stop 'liking' things on Facebook and to send money as a show of real support. [Humanosphere]
*Can Instagram finally make a profit with its new tag-and-search feature? [The Atlantic]
*Beka Rendell and Laura Novak have teamed up to create Photopop Creative.
Form + Function:
*The Department of Homeland Security now requires employers to use the new I-9 form.
*My employee told me they're transgender . . . now what?
Recent wedding job postings:
Invitation Artist at Momental Designs (Wyoming, PA)
Assistant Wedding Planner for a show on a major cable network (Television Opportunity)
Advertising Account Executive at Oh-Brides (Atlanta, GA)
Intern at Tim Duncan Events (Atlanta, GA)
List an opening for a wedding-related job or internship
*How did poetry become an essential part of American wedding ceremonies? [Poetry Foundation]
*UNICEF asks people to stop 'liking' things on Facebook and to send money as a show of real support. [Humanosphere]
*Can Instagram finally make a profit with its new tag-and-search feature? [The Atlantic]
*Beka Rendell and Laura Novak have teamed up to create Photopop Creative.
Form + Function:
*The Department of Homeland Security now requires employers to use the new I-9 form.
*My employee told me they're transgender . . . now what?
Recent wedding job postings:
Invitation Artist at Momental Designs (Wyoming, PA)
Assistant Wedding Planner for a show on a major cable network (Television Opportunity)
Advertising Account Executive at Oh-Brides (Atlanta, GA)
Intern at Tim Duncan Events (Atlanta, GA)
List an opening for a wedding-related job or internship
Saturday, May 11, 2013
Friday, May 10, 2013
Relax, It's Just Another Generation
By now you've probably seen this week's cover of Time Magazine focused on the millennial generation, with a less than flattering name for them:
Hating on the generation coming of age is nothing new. Here's Time magazine's cover from July 1990 describing Gen X as having "trouble making decisions ... They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They postpone marriage because they dread divorce." Hmmm. Does that last sentence sound familiar?
Time's take on Boomers in a June 1968 issue isn't any less negative, with a cover story pronouncing them, "troubled and troublesome ... with a sober, even tragic view of life."
Moral of the story: every generation gets a bad rap from the ones preceding it. All of them turn out okay.

Hating on the generation coming of age is nothing new. Here's Time magazine's cover from July 1990 describing Gen X as having "trouble making decisions ... They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They postpone marriage because they dread divorce." Hmmm. Does that last sentence sound familiar?

Time's take on Boomers in a June 1968 issue isn't any less negative, with a cover story pronouncing them, "troubled and troublesome ... with a sober, even tragic view of life."

Moral of the story: every generation gets a bad rap from the ones preceding it. All of them turn out okay.
Categories
Marketing to Millennials and Generation Y
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Welcome to
For millennials, the generation that accounts for more than 83% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In 



