Tuesday, August 19, 2014

On Big Ideas

A big idea will change you. Your friends may love you, but they may not want you to change. If you change, then their dynamic with you also changes.

With business colleagues it's even worse. They're used to dealing with you in a certain way. They're used to having a certain level of control over the relationship. And they want whatever makes them more prosperous. Sure, they might prefer if you prosper as well, but that's not their top priority.

Good ideas alter the power balance in relationships. That is why good ideas are always initially resisted. Good ideas come with a heavy burden, which is why so few people execute them. So few people can handle it.

-- Hugh MacLeod

Monday, August 18, 2014

On Loyalty

Too many people confuse loyal people with those who only give 100% positive feedback.

The problem with sycophants is that as soon as popular opinion changes, so does their "loyalty."

The people who are there for you through thick and thin, who push you to be better, who speak the truth in love even if it's not what you want to hear, those are the ones worth listening to.

Friday, August 15, 2014

Sitting On The Answers

Taking the posture of a learner is necessary if one wants to lead a rich, full life. At times, though, we allow our endless quest for new knowledge to paralyze us. We become workshop and conference junkies, read every new book on the bestseller list and are always looking for the next epiphany that will make us better people or push us into more success.

The posture of a learner quickly turns into the posture of an impatient know-it-all:

"Yes, yes, I already know all that, what else do you have for me?"

Okay, but have you tried it? Do you live it? Is it part of your workflow?

Sometimes our search for new answers remains fruitless because we've done nothing with the ones we've already been given.

Originally published March 2013

Wednesday, August 6, 2014

How To Get More of What You Want

Patience isn't a fruit beneficial just for daily living. It's also a cornerstone to succeeding in business.

In our impatience we allow our calendars to fill up with good but not great opportunities and then we don't have room when the great ones come along.

In our impatience we tweet snap judgments based on the first account of a story instead of waiting to hear all sides.

In our impatience we pretend that the wolf isn't decked out in this season's sheepskin and so we align with people and companies we shouldn't.

Patience doesn't mean laziness. It isn't justification for apathy. And it certainly doesn't preclude getting your ideas out the door.

Patience means being a crock pot in a microwave world. It means that you're willing to work for the long haul while everyone else is willing to settle for quick, unhealthy results.

Patience allows you to hold out for what you value. It empowers you to create a business and opportunities you can be proud of. Patience allows you to get more of what you want.

Originally published March 2013

Friday, July 25, 2014

Wedding Market Reports by Budget Spend

The most current wedding market reports in all four budget categories are now available from Splendid Insights! The budget categories are:

*Luxury: wedding budgets of $96,000 or greater, not including honeymoon (7% of global wedding market)
*Premium: wedding budgets of $31,000 - $95,000, not including honeymoon (19% of global wedding market)
*Standard: wedding budgets of $11,000 - $30,000, not including honeymoon (44% of global wedding market)
*Economical: wedding budgets of $10,000 or less (30% of global wedding market)

Splitting the budget segments into four categories rather than two ("average and luxury") gives a more accurate picture of what couples value and are looking for in their wedding planning process. It can also give you a sense of how to make different choices for your business based on your target clients or who you would like to be your target clients. If you have a mass market product, the Economical and Standard reports are ones you'll want to review.

A note on the budget segment names: it was important to me that the segments be named in a manner that was not demeaning to a couple's financial choices. Describing a wedding as "average" is a slap in the face to a couple who spent just a many hours dreaming of their day as another couple who may have spent more.

I also wanted to stay away from the term "low-budget." $10,000 is a significant amount of money, no matter your household income. If someone chooses to spend less on a wedding, we as an industry shouldn't be turning that choice into some type of wedding caste system. Every wedding budget has a story: some couples pay for their weddings entirely themselves, some are paid for by parents who have been saving since the day their child was born, and so on. How we talk about budgets in the wedding industry matters, and I tried to choose terms that were respectful of the different choices we see every day.

The budget segment reports, along with regional and country wedding market reports can be purchased here.