CHALLENGE
How do you market your luxury resort venue while avoiding downmarket overexposure?
A luxury boutique resort in South America retained us to update their wedding strategy and position them as the ultra-luxe destination wedding getaway for in-the-know affluent jetsetters from the United States and Europe.
SOLUTIONS
Relevant wedding marketing
We created a brand new wedding sales and marketing strategy from the ground up, incorporating our deep expertise on the destination wedding market and our proprietary insights on the consumer behavior of today’s brides and grooms as engaged couples, travelers, and foodies.
Creative collaboration
We collaborated with the resort's Agency of Record to provide wedding trend forecasting, up-to-date insights on wedding buying behavior, as well as creative direction for destination wedding marketing photo shoots and wedding marketing collateral.
A Wedding Fam Trip focused on generating real ROI over likes
We designed a familiarization trip (aka “FAM trip”) for a select group of under-the-radar yet influential wedding planners who cater to ultra-high net worth brides and grooms.
By intentionally inviting ultra-luxury wedding planners who do not use social media or attend wedding conferences, we reinforced the resort's overall strategic brand positioning as a "best kept secret" among HNW and UHNW travelers.
As a result, 70% of the wedding planners booked the resort for high-end destination weddings over the following 18 months.
CAPABILITIES
MARKETING & SALES
• Destination Wedding Marketing Strategy
• Ultra-Luxury Wedding Strategy
• Wedding Tourism Strategy
• Creative Direction
• Trend Forecasting
FAM & Press Trips
• Wedding FAM Trip Strategy
• Attendee Identification & Curation
• Wedding FAM Trip Coordination
BEHAVIORAL PSYCHOLOGY
• Consumer Behavior Insights
• Wedding Buyer Type Strategy
• HNWI & UHNWI Consumer Strategy
Ready to Think Splendid?
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