The 2018 Wedding Market Reports from Splendid Insights are now available!
There are 17 reports to choose from, including wedding research by country, U.S. state region, wedding budget range, the Indie wedding market, and the same-sex wedding market.
Here are some things to know about this year's wedding market reports:
- We've changed how we define wedding budgets and have added two new segments: Intimate Weddings with budgets of $1,000 or less (think courthouse weddings or intimate elopements) as well as Ultra Luxury Weddings with budgets of $500,000 or higher. This allows us to take a deeper dive into how people at both ends of the budget spectrum plan for their day.
Some related good news: luxury wedding spending is climbing back up after having dropped in 2016.
- One business-related New Year's Resolution that should be on everyone's list is a commitment to stepping up their game in relation to client experience and communication. 91% of couples say that getting an email response within 24 hours or less matters when deciding who to hire, and over half (52%) rank it as "very important."
Yes, Amazon Prime has raised the bar for every business – big or small – by changing consumer expectations on service with their super fast two-day shipping . . . and that genie is not going back in the bottle.
Clients may be okay with you taking a little longer with your artistic process, but they are not okay with a slower admin process. Before you blame losing potential clients on price or an uncertain political climate, check your workflow and systems for areas you can improve in.
- This is the first year we've had Generation Z-ers (born 2001 or later) who are legally married participate in our survey. Yep, just when you began to wrap your head around how millennials plan their weddings, a new group is entering adulthood and starting to get married – and they are very different.
- While Pinterest and forum boards are still the most popular social media platforms for wedding planning (67% and 59%, respectively), Instagram jumped from fifth to third place, with 58% of brides or grooms (up from 24%) using it to plan their day.