Your job isn’t to be the best. Your job is to make your clients the best.
This, of course, requires being the best. Being the best means spitting out whatever Kool-Aid you may be drinking and getting real about what you bring to the table and how it can be better.
Your competitors are counting on your ego distracting you, so take an honest inventory, give yourself grace for past mistakes, and get to work.
PS: If you're above doing the basics, you will never be the best.
Originally published January 2015