Your Competitive Edge

"From 30,000 feet, creating looks like art. From ground level, it’s a to-do list." – Ben Arment

Your competitive edge comes when you keep doing the work others have given up on or rolled their eyes at. Doing the work can be tedious and unglamorous, which is why most people throw in the towel too soon.

Your to-do list puts the foundation under your dreams. Let others have their "I'm too busy" and the "I don't understand it so it must not matter" and the "Who has the time to..." avoidance mantras. Keep doing the work.

Originally published April 2009