The Trap of Conventional Wisdom

Conventional wisdom is rarely wise. Conventional wisdom said the earth was flat, that apartheid was good, that women shouldn't vote, that processed food is better for you, that climate change is a hoax.

If you're basing your business strategy on conventional wisdom, you may want to reevaluate. Just because something appears to be working for everyone doesn't necessarily mean it's the best way forward.

Originally published October 2012