Business Planning

On Being an Original in the Wedding Industry

When up-and-comers decide to do things differently than how the industry has always done them they get labeled as arrogant and naive. Then, when their methods work, they get labeled as lucky.

When people with established businesses decide to change course and try a different tack, they get labeled as desperate.

Everyone wants to be known as an original and a pioneer. No one wants to talk about the fact that pioneers have scars. Many of those scars come from the gossip of people who refuse to discipline themselves to do the work that results in positive change.

Don’t expect people to fight fair. More importantly, don’t allow that to make you cynical.

Originally published December 2014

Improve Your Team's Performance + Increase Your Profits

Bella Bridesmaids' annual retreat for their franchise owners

Bella Bridesmaids' annual retreat for their franchise owners

One of my favorite parts of my job is helping companies improve their team's performance and increase their profits by providing training and strategic insight to their staff during their annual retreats. 

In the wedding industry, most annual retreats often happen during the months of November - February, at the end of the year after the October rush of weddings, or in the first two months before the new year truly gets underway. Both seasons give business owners a chance to give their teams the opportunity to relax and further bond as a team, review what worked and what didn't over the past year, and set a strategic plan for the year to come.

I highly recommend making time for an annual retreat, whether you have a team or not. If you're a solopreneur, even just taking a weekend by yourself at a hotel or AirBnB 90 minutes away can help you disconnect from your familiar routine so that you can spend some focused time on setting goals and planning how you will successfully achieve them next year.

If you are looking to bring in outside expertise to your retreat, I'd love to help. I've personally trained thousands of wedding, event, tourism, and hospitality industry pros from around the world over the years and lead strategic sessions for annual retreats for multiple companies each year. 

Because it's August, people are busy finalizing details for Q4 of 2018, including their end of the year retreats. If you're interested in strategic guidance, team training, leadership development, or giving your staff a deeper dive into the topics you may have heard me speak on at a conference, you can drop me a line here. I'd love to chat with you.

We Tried That Once, It Didn't Work

A common mistake people often make is refusing to try something again that didn't work before.

On the surface trying something again that failed in the past may seem counterintuitive. The reality, however, is that outcomes are driven by many things: circumstances, the market, your audience, your company's infrastructure, and your mindset, just to name a few. If any of those things have changed over time, then something that didn't work for you five or ten years ago may work now.

Proceed with wisdom, obviously, but don't be afraid to proceed.

Originally published March 2012