How To Create An Award-Winning Business

Getting the recognition you deserve.

Wedding by    Marcy Blum   , Photography by    Cameron Clark

Wedding by Marcy Blum, Photography by Cameron Clark

Awards are given to the people who enter the award competitions.

This means that the winners may not be the best of the best who currently exist anywhere on the planet. The winners are typically the best of the people who submitted.

If you want to win an award, you have to enter the competition.

If you want to get more press, you have to submit more often.

If you want to be known as innovative, you have to show original ideas consistently.

If you want to be chosen for something, you have to put yourself in a place where people can see you in order to choose you.

The Oscars were invented to both legitimize and market membership in the Academy of Motion Picture Arts and Sciences – a trade association much like PPA, ILEA, NACE, or WIPA. 

Most awards are marketing, pure and simple. Marketing isn't a dirty word and it certainly shouldn't be an afterthought — it's what sells your art and puts your employees' kids through college.

So if you don't win this time around, don't get the press feature you want, lose a really great wedding to a competitor — revamp your strategy if needed and keep submitting. There will always be more awards and more opportunities, and they will always go to the people who show up to play.

Originally published January 2015

The Unfair Advantage You Have

That you probably don’t realize.

Photo by    Cameron Clark

Photo by Cameron Clark

Your successful competitors often have more than you:

More money.
More clients.
More employees.
More press.
More darlings they refuse to kill.
More preconceived ideas.
More “this is just how this market is.”
More baggage and red tape.

Someone will always have more than you.

There will also always be other people who consider you to be the successful competitor who has more than they do and therefore an unfair advantage.

When you keep this perspective in mind, it's easier to remember that "more" is not always the benchmark it appears to be.

Originally published January 2015

Setting New Industry Standards

Raise the bar or catch up.

Photo by    Cameron Clark

Photo by Cameron Clark

The records set at the 1936 Olympics later became the qualifying standards for the 1972 Olympics.

True experts know there is always more to learn, that betterment is a never-ending pursuit, and that if you’ve “arrived,” you’ve settled.

Lamenting that newer competitors don’t have to “pay their dues” the way you did, blaming technology for ruining your profit margins, and hoping that clients will return to doing things the way they used to in "the good old days" is a waste of time, a waste of energy, and, most importantly, a waste of your talent.

You can either spend your time deepening your creativity, setting new standards, and raising the bar for the wedding industry or you can spend it catching up with the people who do.

Originally published September 2012