The Truth About Storytelling As Marketing

A client doesn't hire you just because they heard your story.

A client hires you because they believe your story will help make their own story better in some way.

Stories drive marketing and stories are what sell, but make no mistake: when it comes to these things your story is never really about you.

If you want your storytelling to succeed, try a little less me, a lot more here's how your life can be easier/simpler/better/more joyous/more memorable/more meaningful.

Originally published July 2011