Refocusing On The Why

A bride doesn't want a beautiful dress, she wants to look and feel beautiful in it.

A couple doesn't want emotional photographs, they want emotional memories.

A couple doesn't want pretty details, they want a welcoming, comfortable, multi-sensory environment that makes their guests feel special.

Guests don't want a fun DJ or band, they want a fun experience.

What are you selling and why?

Originally published October 2012