I'm looking forward to spending time with the Orange County chapter of the Association of Bridal Consultants next week as they kick off 2017. I'll be speaking on the state of the wedding industry and how to make this coming year your best yet.
The event is at Mission Viejo Country Club next Monday, January 16th, from 6-9 pm. This is an all-member meeting and there is also an option for non-members to attend.
Registration ends today, so be sure to sign up here. I would love to meet you (or see you again)!
Love and Money: The State of the Wedding Industry
Monday, January 16, 2017 • Mission Viejo, California
In ‘Love and Money,’ behavioral psychologist and wedding expert Liene Stevens shares the most comprehensive look at the business side of the $298 billion wedding industry available today. This presentation is specifically designed to help companies in the wedding space compete more strategically — and more profitably. Actionable insights and takeaways include:
- A look at the global economic and social trends that are shaping today’s bridal industry and what they mean for wedding professionals at a local level.
- Fact-based research on the varying consumer behavior of brides and grooms in each of the four wedding budget segments, including their changing expectations and forecasted decision drivers.
- An overview of the “glocal” wedding movement and practical ways wedding professionals in Southern California can take advantage of these new opportunities.
- Truths and myths about “best practices” in today’s evolving marketplace, including which to keep, which to retire, and where to innovate.