Setting New Industry Standards

Raise the bar or catch up.

Photo by    Cameron Clark

Photo by Cameron Clark

The records set at the 1936 Olympics later became the qualifying standards for the 1972 Olympics.

True experts know there is always more to learn, that betterment is a never-ending pursuit, and that if you’ve “arrived,” you’ve settled.

Lamenting that newer competitors don’t have to “pay their dues” the way you did, blaming technology for ruining your profit margins, and hoping that clients will return to doing things the way they used to in "the good old days" is a waste of time, a waste of energy, and, most importantly, a waste of your talent.

You can either spend your time deepening your creativity, setting new standards, and raising the bar for the wedding industry or you can spend it catching up with the people who do.

Originally published September 2012