13 words to delete from your website
Photo by Cameron Clark
Here are thirteen commonly used words in wedding marketing that have been proven to increase distrust and skepticism in potential clients, resulting in fewer sales:
Innovative
Amazing
Ultimate
Premier
Turnkey
Unbeatable
Unique
Revolutionary
Synergy
Proactive
Outside the box
Integrated
Strive
If you feel like you're overselling when you're writing your marketing copy, you probably are. Own your success and expertise, don't overstate it.
Originally published February 2013
Written by
LIENE STEVENS
Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and award-winning business strategist. Armed with $2000, a healthy work ethic, and an undeserved dose of privilege, Liene bootstrapped Think Splendid from a scribble in a notebook to a successful wedding business consulting firm with a client list spanning 94 countries
